Cross Linking Builds Link Popularity
Many webmasters are extremely reluctant to put links to other websites
on their own site. The argument is that they don't want people to
leave their site. The problem is that by doing this, your site exists
in a vacuum, and can lose link popularity. Ultimately, this decision
is up to you, but outbound links are an important element to boosting
your position. Remember, one of your main goals is to link to others
and have them link to you.
Who to link to
Believe it or not, the best thing you could do for building link
popularity it to link out to your competition, and have them link
to you. The reason is that your competition will likely be categorized
the same as you, so you will gain points for 'common interest'.
Naturally, you are not likely to do this. Still, you should try
to provide links of interest to the people that visit your site.
Chances are that these will help more than some random sites.
Linking out and bringing people back
As mentioned above, you don't want to lose visitors by linking
away from your site. The answer to this problem is to open all outbound
links in a new window, so the user still has a browser window on
your page. You can do this by setting the target to "blank"
as follows:
<a href="www.otherdomain.com"
target="_blank">Outbound Link</a>
Do it in AddWeb...
Link Trader
This is possibly the most important feature of AddWeb.
The newer versions of AddWeb have an exciting feature called LinkTrader.
It is a managed network of thousands of other webmasters using AddWeb,
that want to trade links with you. It is a free service for all
registered AddWeb customers, which lets you browse through thousands
of websites with whom you can request trades. When two potential
trading partners accept a trade, AddWeb builds a link page for you
to place in your site. From time to time, you can use AddWeb to
verify that your trading partners are, in fact linking to you. Remember,
if their page is indexed on a search engine, and your link is on
it, it can boost your link popularity.
Link Trader also helps you get indexed. If a link page has your
link on it, and it gets spidered, chances are that the spider will
naturally find your site and list it!
Keep all of the above in mind when selecting trading partners in
LinkTrader. Look at their websites before you trade with them, and
try to trade with sites that are relevant.
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